Bizzarro
ceramic tiles & bathroom store
#rebranding
The client wanted to stand out from competitors on the market not only in terms of service and approach to customer experience, but also by its visual representation.
This was influenced by general attention, European and Ukrainian brands from other niches, which raise the level of their representation and become stronger in the market.
So it was necessary to analyze the design communication of other market players and find an out-of-the-box solution to be remembered by the existing audience and attract the attention of a new one.
During the development of the identity, we paid attention to the space and general aesthetics of the salon. Minimalistic features, niche and modesty became the basis for the style.
We relied on a simple grotesque logo so that the brand broadcasts its confidence in the market. The accented b and a letters add uniqueness and look advantageous in a small format — icons, graphic elements on visuals, documentation.
visual
solution
In order to maintain associations with partners and the audience, we rethought the pink color that was in the previous version of the logo. To emphasize it, natural colors – gray and brown were added, which support positioning.
The expanded descriptor represents the essence of the brand and at the same time is one of the elements of style. Its non-standard placement distinguishes it from others and emphasizes the name.
Now the identity is used in business documentation, corporate merch, souvenirs, company price list, corporate presentations, on the facade and in indoor communication.
So if you see the BIZZARRO brand in a new style, send us photos!
Project Manager — Serhii Maksiutenko
Art Director — Inna Mykhalska
