Busto

powerful fight against dirt

What detergent do you use? We hope that among the answers we would hear BUSTO – a new Ukrainian line of laundry products that stands out on the shelves thanks to its cool design.

challenge

It is difficult to stand out among the variety of detergents on the shelves of supermarkets and household chemicals stores. The standards of what a product looks like have become established in the category. That’s why we decided to stand out with a discreet design and a simple concept.

idea

People care about the results when they use laundry and cleaning products (us too). The manufacturer is concerned about the composition (and a lot of other things). Therefore, together with the client, we decided that this story should be strengthened – to bet on the power of the tool. For this, the manufacturer and we, as a team, strengthen our own efforts, activity, formula, and not human efforts.

naming

We think everyone already knows the meaning of the word “booster” – something that improves or increases something, makes it stronger. We saw that this is exactly what the client’s future product is aiming for. That’s why BUSTO made a boost to the tool’s capabilities to make it more effective for humans.

visual

In order to stand out on the shelf among competitors, we chose the direction of restrained visuals with recognizable graphic elements and a clear color scheme. The most important part of the information about the characteristics of the product was placed on the front part of the package in order to immediately answer the possible questions of the consumer. Laconic diagrams of rules and conditions of use also work to facilitate interaction with the tool.

impression

Every time we are approached by customers with large-scale ideas, our eyes light up. So meetings with the owner of the future brand turned into exciting conversations about our industry, where we exchanged experiences.

So if you’re looking for a solution, naming, strategy development, identity, packaging, merch and social media design can turn into an adventure for us, you and your team. After all, together is braver!

We are proud to have helped yet another Ukrainian brand reach the audience in style.

team

Project leader — Serhii Maksiutenko
Strategist — Lera Tikhomirova
Art director — Lera Lesyk
Creative Director — Yuliya Belyaeva