EMET
the best for the best
Developing Emet rebranding, we sought to refresh the company’s appearance, as well as consolidate its reputation in the industry as a leader and innovator, who is ready for new challenges and achievements in the future.
In the updated logo, we improved the proportions to look more harmonious and modern, but the basic features were left unchanged to maintain recognition.
The colors that the company used earlier, but refreshed them, were supplemented as the basis of the colors. The main color, turquoise, was combined with dark blue to create a good contrast pair.
White was replaced with very light green to add uniqueness when you need to use an exclusively light background. In addition, they added some accent colors, which are convenient to highlight different promotional offers.
The font used in all visual materials of the company was also selected. The font that combines the features of humanistic and geometric grotesque looks fresh and modern. And the wide variability of thickness allows you to make accents without going beyond the corporate identity.
Geometric shapes that now play a key role in the company’s visual style are important innovations.
These figures, circles, rhombuses and polygon, are used not only for branding, but also for a clear delineation of different categories of products.
We use a circle that is a simplified image of a face when we talk about cosmetology. The rhombus embodies trichology, inherently, it is a very stylized image of the hair follicle.
The polygon is used for other areas, emphasizing the variety and complexity of the solutions offered by Emet.
We deliberately decided to avoid the standard images inherent in aesthetic medicine and cosmetology: for example, various drops and other streamlined forms, as well as cliche illustrations of lips, eyes and so on. This solution helps us stand out among competitors.
In addition, the abandonment of complex decorative elements in favor of minimalism emphasizes the clarity and straightness of the company’s approach to solving problems, which is important for building trust and reputation in the eyes of clients. In a world where consumers face a lot of information daily, the minimalist approach allows the brand to stand out and stay in memory.
Another important element of the new style was gradients that create a sense of depth and dynamism, as well as add futurism to a general style that corresponds to the company’s strategy to be in the front industry and set new trends.
The renewed visual style of Emet has become cleaner and clearer. It reduces the visual noise so that users can easily focus on the brand key messages. This approach provides a comfortable useful experience by reducing overloading information and allowing customers to better understand the company’s offers.
Emet’s rebranding not only refreshed its appearance, but also emphasized its strategic goals – to be a leader in the industry, to implement innovation and to set new standards. The new visual style reflects professionalism, the focus on the future, making the company attractive to modern and future clients.
Project Leader — Serhii Maksiutenko
Strategist — Maria Kuzmenok
Art Director — Lera Lesyk
Creative Director — Yuliya Belyaeva
