Branding breakthroughs start with brand strategy
what is branding?
Crafting a brand is like crafting a personality, and with the right approach it will have the right harmony and appeal. People who are attracted to this personality are your clients.
Branding consists of brand strategy, identity, and communication.
Brand strategy is the basis of branding, so it is crucial for truly strong brands. So what the branding strategy should be like?
who needs brand strategy?
Brand strategy is like a navigator. You should know where are you headed and understand your next moves. You should prevent the situations when you realize that you chose the wrong path. Time to admit that current hardships are not fleeting and you need team effort to adapt to them. Tough times like these reveal the essence and the power of your brand. The crisis is not to be used as a justification for inactivity, but as an opportunity to upgrade your brand.
We notice a heightened demand among businesses for branding strategy. In such volatile circumstances only a few know where to begin. But if the brand has a precise and clear strategy, it can figure out the next steps. Then another challenge arises: how to implement the strategy to this new environment. It makes you focus on finding new ways and boots your creativity. And that’s what we do in our branding agency.
what does brand strategy include?
Market research and competitive analysis
Target audience analysis
Research of insights
Defining rational and emotional benefits
Development of brand matrix or jobs story
Development of vision and mission of the brand
Research of key messages
Definition of brand’s values, archetype and tone of voice
As you may have guessed, brand strategy is not developed in just one week. Besides working with our in-house art directors and designers we collaborate with many specialists in advertising industry. Our staff expands according to one or another challenge. Our teammates are people with whom we have been collaborating for years.
When you refer to Gra Agency you get multilevel result – starting from branding and up to website developing. The more you invest in developing your brand, the more tools your brand will be equipped with to bring maximum profit.