Generous Evening
beer that ceates cozy moments
Sometimes projects turn into a real adventure. The development of the dark beer brand “Generous Evening” for UmanPivo was just such a story — full of warmth, light, and harmony.
Dark beer for winter evenings is a segment that already has well-known players. Our task was to create a brand that would be distinguished by its modern design, sincere communication, and would become a favorite choice for those who value moments of peace and joy after a busy day.
We focused on emotions. “Generous Evening” is a drink that accompanies warm conversations, dim light, and a sense of harmony. All components of the brand — from visual language to advertising materials — create an atmosphere of comfort and joy, perfectly complementing your evenings.
We used phrases that each of us has uttered at least once during gatherings in the kitchen after midnight or during an evening of games with loved ones or alone. These expressions give the brand a character that is close to people and emphasize its authenticity.
Project Manager — Sergey Maksyutenko
Strategist — Lera Tikhomirova
Art Director — Lera Lesyk
Creative Director — Yulia Belyaeva
Literature Designers — Lopukhina Sisters
Motion Designer — Bohdan Moroz
