Packaging is how your product communicates to your customer
what is packaging?
Packaging is essential for your product. It speaks to your customers in the supermarket. If it’s dated and shoddy, it can spook them away. While conceptual packaging nudges them to make an impulsive purchase.
Packaging is a multidimensional form of branding. It includes brand logo, type composition, illustrations and graphic elements. All these elements should work coherently, reflecting the same idea. It is always an interesting challenge for us, and we have great experience in this field.
We pick which illustrators to collaborate with if we need some illustrations. Based on the core idea we know which style we should go for, create a brief and start researching. Our goal is to make our creations memorable.
who needs packaging design?
Packaging design is a valuable part of the product. Besides it’s protective function, it is also the face of the product.
The main principles of packaging:
- Distinguishing the product from its competitors and standing out.
- Helping the consumer understand what this product is and why they should buy it.
- It’s important to consider the target audience when developing product packaging, that’s why research is crucial.
- Affordability and feasibility of producing such packaging.
- Functionality is a must.
what’s included in packaging design?
Market and competition analysis
Development of design language
Creation of graphic elements
Picking corporate colours and fonts
Development of packaging design for each trademark and SKU
Presenting design ideas
Development of the chosen idea on several SKUs (usually 3)
Preparing design files for production