packaging design

Packaging is how your product communicates to your customer

poslygu gra 4

what is packaging?

Packaging is essential for your product. It speaks to your customers in the supermarket. If it’s dated and shoddy, it can spook them away. While conceptual packaging nudges them to make an impulsive purchase.

 

Packaging is a multidimensional form of branding. It includes brand logo, type composition, illustrations and graphic elements. All these elements should work coherently, reflecting the same idea. It is always an interesting challenge for us, and we have great experience in this field.

 

We pick which illustrators to collaborate with if we need some illustrations. Based on the core idea we know which style we should go for, create a brief and start researching. Our goal is to make our creations memorable.

who needs packaging design?

Packaging design is a valuable part of the product. Besides it’s protective function, it is also the face of the product.

 

The main principles of packaging:

 

  1. Distinguishing the product from its competitors and standing out.
  2. Helping the consumer understand what this product is and why they should buy it.
  3. It’s important to consider the target audience when developing product packaging, that’s why research is crucial.
  4. Affordability and feasibility of producing such packaging.
  5. Functionality is a must.

what’s included in packaging design?

1

Market and competition analysis

2

Development of design language

3

Creation of graphic elements

4

Picking corporate colours and fonts

5

Development of packaging design for each trademark and SKU

6

Presenting design ideas

7

Development of the chosen idea on several SKUs (usually 3)

8

Preparing design files for production

9

Support during production process

time to change
Contact us and we’ll create a brief


      time to change
      Contact us and we’ll create a brief

        follow us!

        04071 Ukraine, Kyiv

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

        footer

        © 2022 GRA Agency | developed by Sinegosa

        follow us!

        04071, Kyiv, Ukraine

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

        gra footer web
        footer

        © 2022 GRA Agency | developed by Sinegosa

        follow us!
        footer

        © 2022 GRA Agency | developed by Sinegosa

        Scroll to Top