Umanpivo lemonade

pshhhhhh of your childhood

gra brand design umanpivo lemonade main
“Umanskiy Lemonade” is a brand of our existing client, brewery Umanpivo. This drink is already loved by certain auditory because it is good lemonade without any sweeteners and artificial coloring.
challenge
But the client would like to have more: to be loved and bought by more people.
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investigation

and strategy

The lemonade is first of all drink for children, but we had to expand the audience from just children and kids to pre-school children, teenagers and even adults who would love to feel the “taste of childhood”. We’ve been cycling through dozens of ideas, and when we took time-out we realized that everything genial was simple.

 

Joy. It is said “Happy like a child” because children can be happy sincerely, for real. They don’t think about unfairness of life or that life is complicated and irrational. They just live and enjoy every moment. They enjoy every little thing: water splashed from the water gun, sudden snowfall, rainbow after rain and whatever else! The best thing we could do for children (and for over “inner children”) was to give them one more reason of joy in a form of “Uman lemonade”.

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pshhhhhh
First, there was “pshhhhhh”. Do you remember that “pshhhhhh” blowing out just after you open the bottle? One more “pshhhhhh” when you take a first sip,and lemonade balloons start dancing in your mouth? This is one of the easiest moments that can put a genuine smile on everybody’s face, even if this person adult, it can do it without additional efforts.
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That is how the idea about playful bubble friends was born. They make real pshhh craziness as soon as you open the bottle of “Uman Lemonade”. The real pshhhhh craziness became not only the main idea, but also the slogan. The bubble friends got their leader – a brad hero Pshyk, who became central hero on the label and hero of further communication.
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visual

solution

The form of Pshyk is very easy and clear form of bubble: he has nice round cheeks, snub nose and friendly smile. We created all illustration to be easy adapted to any taste just changing their form, example on another fruit.

 

But our characters are not just “stickers” on the label. They are living heroes with arms and legs which could be animated in digital-communication making them the main heroes of different stories: astronauts investigating the wide open spaces, dancers, little naughty kids on scooters. In sum they can do whatever every child and “inner child” can only imagine.

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gra brand design umanpivo lemonade main
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team

Head of project — Serhiy Maxutenko

Creative leader — Tusya Ieremenko
Art Director — Julia Bilyaieva
Senior designer — Inna Mychalska
Animation designer — Bohdan Moroz

other projects
time to change
Contact us and we’ll create a brief


      time to change
      Contact us and we’ll create a brief

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        04071 Ukraine, Kyiv

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

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        © 2022 GRA Agency | developed by Sinegosa

        follow us!

        04071, Kyiv, Ukraine

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

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        © 2022 GRA Agency | developed by Sinegosa

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