ERAGRO
A New Brand for a Strong Agricultural Producer from Mykolaiv Region
ERAGRO is more than just a vegetable farm. It’s a full-scale agricultural company from southern Ukraine, operating modern greenhouses and vast open fields. Their core products include tomatoes, sweet corn, bell peppers, cabbage, and eggplants — grown with care, under the sun, and harvested at peak ripeness. But until recently, few people knew the name behind the harvest.
For years, ERAGRO worked in bulk sales — no brand, no packaging, no identity. Their vegetables ended up in jars, cans, or warehouses under someone else’s label. The company had no presence on the shelf, no visibility to the end consumer, and no added value beyond raw volume.
ERAGRO came to us with a clear goal:
“We want to sell our products under our own name — in jars, sacks, bottles, on store shelves. We need a brand. A real one. Not just a logo.”
This meant:
• Building a full visual identity from scratch
• Tapping into regional roots without looking outdated
• Creating a brand system flexible enough for jars, sacks, trucks, and trade shows
• Preparing the company for retail and direct-to-consumer sales Our challenge was to create a brand that wasn’t just “nice,” but meaningful, scalable, and built to last.
idea
We started with geography. The ERAGRO brand was born in the south of Ukraine – in Mykolaiv region. It was this region that became the starting point for creating the visual code.
During the research, we turned to the local visual heritage: old ornaments, embroidery, household patterns. We saw in them one common graphic motif – a cross-shaped pixel, which can be found in the decorative elements of houses, on towels, in carvings.
This symbol became the key for us. The cross-shaped pixel is a simple module, but it contains everything: earth, structure, grid, seeds, cross, direction, geography, memory. We used it as the graphic basis for the logo, patterns, and additional elements.
logo and identity
The ERAGRO logo is a combination of clear geometry and soft lines. It is based on the rhythm of a rural field, which echoes the planting grid. It is restrained but characteristic. Simple, but memorable.
We have created an identity that works on a modular basis:
• You can use only the logo or combine it with graphics.
• You can create a pattern or use a separate module.
• The system is scalable for any business needs: from a bag to a stand at an exhibition.
palette and fonts
The colors are natural: terracotta, green, sand, khaki, blue. These are the colors of the earth, sky, fruits, sun – everything a farmer sees every day.
Fonts are open, friendly, a bit technical, with a hint of stability and accuracy. Brand communication should not be decorative, but honest.
label design
We designed a series of labels for glass and metal containers (tomato paste, lecho, pickled vegetables) and for bags (potatoes, onions, cabbage). Each label has a distinctive pattern, a color accent, a short slogan and the ERAGRO sign.
Each product category has its own color, but within the general style. This makes it easy to expand the line while maintaining recognition.
For the first time in its existence, the company entered the market with its own face.
Now ERAGRO products:
• are packaged in branded containers
• have unique packaging that can be recognized on the shelf
• are sold not only wholesale but also retail
• can compete for the attention of the buyer in the store
This is not just a label change. It’s a change in the way we think.
result
From the field to the shelf.
Now ERAGRO is not only a vegetable producer. It is a full-fledged FMCG brand that has all the tools for growth: visual, strategic, and marketing. And all of this is thanks to the branding created by GRA Agency.
We helped to move from the “mound” to the “bank”. And from “namelessness” to recognition.
team
Project Manager — Sergii Maksiutenko
Art Director — Yulia Beliaeva
Brand Designer — Lera Lesyk
Designer — Nadia Boldonova
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