Q24.Energy
energy equipment brand
Q24.Energy is a company specializing in the manufacturing and supply of containerized gas engine and diesel power plants. Its power plants operate on a variety of fuels, including natural gas, biogas, diesel, propane, and others.
The company utilizes Rolls-Royce engines and is actively expanding its product line through new certifications and advanced technologies.
Operating at the intersection of engineering, energy, and innovation, Q24.Energy delivers reliable and flexible power solutions for businesses and critical infrastructure.
Q24.Energy entered the market with a highly technological product in the energy sector but without an established visual identity.
The objective was to create a brand that:
• communicates innovation and reliability;
• meets the expectations of B2B customers and infrastructure procurement processes, including tenders and corporate purchasing;
• can easily scale alongside the expansion of the product portfolio;
• adapts seamlessly across digital platforms and large-scale container modules while maintaining visual consistency.
The identity needed to establish a strong foundation for the brand’s long-term growth and recognition.
• reduce the cost of scaling the product portfolio;
• standardize the production of containerized solutions;
• simplify communication with partners and contractors;
• strengthen brand credibility in the B2B sector and tender processes;
• build a consistent corporate image for negotiations and sales.
The concept is built around the container as a symbol of energy, structure, and technology.
The key visual element is the Q24 logo, where the graphic tail of the letter “Q” is interpreted as
a container — the company’s core product module.
This element became the foundation of the entire design system, serving as a frame, background, and compositional accent for imagery.
visual
solution
GRA Agency delivered a full-cycle visual identity development project.
Our scope included:
• designing the Q24 logo and graphic mark;
• creating a professional, technology-driven color palette;
• selecting typography:
– Inter for body copy and technical information
– Belgro as a distinctive display typeface;
• developing a modular design system adaptable across multiple touchpoints;
• designing print materials and physical brand assets;
• adapting the identity for containers, printed materials, and digital media;
• preparing a comprehensive brand book with identity usage guidelines.
• brand book (PDF);
• logo package (AI, PNG, monochrome and full color);
• product marking guidelines;
• print collateral templates;
• digital asset templates;
• container branding designs.
Q24.Energy received a modular brand system that enables the company to scale its portfolio of containerized power plants without redesign, standardize product visual identity, and reduce design adaptation costs when launching new models.
The new identity:
• reinforces the brand’s engineering expertise;
• positions Q24.Energy as a modern and reliable energy company;
• ensures a unified visual system across every customer touchpoint, from products to presentations and business negotiations;
• is fully prepared for future product expansion and entry into new markets.
team
Project Manager — Serhii Maksiutenko
Art Director — Andrii Hetmanchuk
Designer — Elvira Panchenko
