new generation clinic
To make medical center friendlier, we decided to create the naming around feeling with which client leaves the clinic. Moreover, the clinic is situated in Border Zone, so its name should sound with pleasant emotional coloring for both locals and foreigners.
Considering this we focused on sensation of freshness, joy and kindness. Because, healthy people are beautiful and happy.
Bodro is a clinic where you leave feeling good and happy.
So that, the name Bordo has pleasant sounding and associates with something pleasant in the customer’s minds no matter which nationality they are, it will be clear to everyone who speak at least one language of Slavic group.
As far as the main emotional message was the feeling of happiness, we chose yellow color as basic. Because, yellow is the color of happiness and warmth.
Considering the context of the category, we chose light grey as second basic color. It is associated with peace and safety. Such associations are very important for the medical sphere.
Head of project — Serhiy Maxutenko
Brand marketer — Vadym Pustotin
Copywriter — Lolita Lisan
Art Director — Julia Bilyaieva
Designer — Lera Lesyk
Designer — Bohdan Moroz
Architect — Valeriy Kobylynskiy