Bodro

new generation clinic

#brand-strategy

#identity

#naming

#communication strategy

Bordo is modern private widely qualified medical center in Novovolynsk.

challenge

Clothes may make the man, but his backbone grows from childhood. Same situation is with brands, especially with medical ones. Before entrusting to a doctor, the patients definitely would like to know more about the clinic. And we should help them to find out this information.

investigation

and strategy

To make medical center friendlier, we decided to create the naming around feeling with which client leaves the clinic. Moreover, the clinic is situated in Border Zone, so its name should sound with pleasant emotional coloring for both locals and foreigners.

Considering this we focused on sensation of freshness, joy and kindness. Because, healthy people are beautiful and happy.

EVERYTHING WILL BE BODRO

We chose the name Bodro through all other variants because it sounds as Ukrainian word Dobre (means good), Hungarian word boldogon (happily), and Russian word bodro (cheerly).

Bodro is a clinic where you leave feeling good and happy.

So that, the name Bordo has pleasant sounding and associates with something pleasant in the customer’s minds no matter which nationality they are, it will be clear to everyone who speak at least one language of Slavic group.

visual

solution

As far as the main emotional message was the feeling of happiness, we chose yellow color as basic. Because, yellow is the color of happiness and warmth.

Considering the context of the category, we chose light grey as second basic color. It is associated with peace and safety. Such associations are very important for the medical sphere.

team

Head of project — Serhiy Maxutenko

Brand marketer — Vadym Pustotin
Copywriter — Lolita Lisan
Art Director — Julia Bilyaieva
Designer — Lera Lesyk
Designer — Bohdan Moroz
Architect — Valeriy Kobylynskiy