Alpha Formula

trailblazing thermal insulating technologies

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Innovative construction mixes.
challenge
Logo and corporate identity for a brand of construction materials.
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visual

solution

The name perfectly captures the quality of products by this brand, so we used α (alpha) in the logo to emphasize it.

 

The chosen colour palette is not common in this industry, which makes this brand stand out while still look relevant.

 

We streamlined brand’s customer journey and made it easier for consumers to find and choose the most fitting product by dividing Alfa formula’s range into 3 categories and working through each of them. When we found common traits of these categories we united them into a general pattern for the whole brand.

 

As a result this project encompassed logo, brand identity, packaging, business documents, business stationery and uniform.

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team

Creative Director — Sergii Maksiutenko
Marketing Specialist — Diana Shumytska
Art Director — Julia Beliaeva
Designer — Lera Lesyk

other projects
time to change
Contact us and we’ll create a brief


      time to change
      Contact us and we’ll create a brief

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        04071 Ukraine, Kyiv

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

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        © 2022 GRA Agency | developed by Sinegosa

        follow us!

        04071, Kyiv, Ukraine

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

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        footer

        © 2022 GRA Agency | developed by Sinegosa

        follow us!
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        © 2022 GRA Agency | developed by Sinegosa

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