trailblazing thermal insulating technologies
The name perfectly captures the quality of products by this brand, so we used α (alpha) in the logo to emphasize it.
The chosen colour palette is not common in this industry, which makes this brand stand out while still look relevant.
We streamlined brand’s customer journey and made it easier for consumers to find and choose the most fitting product by dividing Alfa formula’s range into 3 categories and working through each of them. When we found common traits of these categories we united them into a general pattern for the whole brand.
As a result this project encompassed logo, brand identity, packaging, business documents, business stationery and uniform.
Creative Director — Sergii Maksiutenko
Marketing Specialist — Diana Shumytska
Art Director — Julia Beliaeva
Designer — Lera Lesyk