Kupo - a bunch of things!
Raise your hand if you have no idea what vending is. And now raise your hand if you drank coffee or bought snacks in a machine with many buttons. That’s what vending is 🙂
It turned out that not everyone knows the name of this simple and familiar thing. Is it because they are so invisible? So together with the client, we decided to turn things around.
In short: to create a naming visual concept for the brand of vending and snack machines selling coffee and various goods.
In more meaningful terms: to find an idea that would be easy to remember, read and associate with the niche. And it should not be too pretentious to be closer to the consumer.
Vending machines usually have a lot of things to buy. Many kinds of coffee, different candies, chips, chocolates, fizzy drinks and so on.
Nowadays, even the contacts fall out of the box after one click.
There is no cashier you can get confused and say something wrong in front of.
What could be easier when shopping than just stopping at the vending machine and choosing what you need?
We based on the desire for simplicity and got to the point: KUPO is a bunch of things.
The slogan is adaptive and changes depending on the product group.
To see a vending machine from the other side of the street is possible only when its front side is turned towards you. Because that’s how you see everything. But we decided to turn this around.
Whichever side the consumers see the vending machine, due to the identity they will understand the diversity of what is in it.
We picked bright colors and made adaptive images to show the content.
So KUPO vending machines stand out and attract attention, but remain the same simple solution when looking for a snack or coffee recharge.
Head of project — Sergii Maksiutenko
Strategist — Lera Tikhomirova
Art Director — Inna Mykhalska