Gats
game, art and tech solutions
After many hours of communication with the customer, we realized that he has gathered a team of daredevils who do the impossible. They are all like-minded people who are not afraid of competition, but gather everyone in one professional group.
To unite the areas of IT, Metaverse, NFT, game development and several other modern things under one brand – this is what the customer turned to us for.
We did deep research and found a name and positioning that hit the hearts of both the customer and the team. And the identity and strategy gave the dreams a clear visualization, as well as a basis for further development
When you have the courage inside to take on new directions, huge projects, but consistently produce great results, you will have the courage to be responsible for your words.
That’s why we chose one catchy word that will make it clear to anyone in the industry – we’re bold.
This is how GATS appeared – a derivative of the idiom “Have the guts”. We didn’t even have time to finally approve this name with the client, as the team picked it up 🙂
The game, art and tech solutions descriptor is at the same time a decryption of the name, and a comprehensive description of directions, and a promise that any task undertaken by GATS will be solved.
brand
strategy
Values, tone of voice and approach were already based on the existing features of the team.
We managed to dive into their approach to internal communication, how they work with clients and what they consider essential in their work. So the challenge was how to show the variety of areas and services covered by the brand.
The main techniques are reflected in the identity and elements that create a coherent image of the company, but also emphasize different capabilities.
In the palette, we moved away from the black and white solution and bet on a restrained color scheme of the general style. The Ukrainian font of the logo is a direct reference to the roots of the founder and the team.
But each direction deserves separate attention and identification. Therefore, the logo has an accent letter that changes depending on the division along with the color.
As soon as we approved the name, the team started waiting for brand merch 🙂
So we transferred the communication messages and recognizable graphic elements to the sweatshirts, so that there are no questions “Where do you work? Well, is it a good company?”
If you meet these sweatshirts or shoppers on the street, you will have no doubt that the company is stylish and cool (but there may be questions “What is it, what are they doing there?” 🙂
social
networks
For a holistic perception of the team in the infospace and building an image, we adapted not only the logo, but also the visual communication.
Each post contains useful information, inspiration, hustle in the GATS community both inside and outside. With recognizable graphic elements, materials from the life of the industry and visuals of the creators, the brand unites around itself everyone who is interested, deeply involved, or just wondering what is going on in these metaverses.
Every time we are approached by customers with large-scale ideas, our eyes light up. So meetings with the owner of the future brand turned into exciting conversations about the industry, where we exchanged experiences.
So if you’re looking for a solution, naming, strategy development, identity and merch design can be an adventure for us, you and your team. After all, together we’re braver!
Project manager — Serhii Maksiutenko
Strategist — Lera Tykhomyrova
Art director — Inna Mykhalska
Senior designer — Lera Lesyk
