online internship for breast oncologists
Mamo Logicum is a training program by Sergey Popovich, M.D, head physician at certified oncological center Brustzentrum in Hamburg.
Mammo Logicum provides an opportunity to raise specialists’ qualifications and get necessary experience through digital and gamified program.
According to Brand Archetypes Mammo Logicum center is the Hero and The Explorer. So it’s important to communicate through their identity that Mammo Logicum is ready to save a day while providing leveled-up experience.
We noticed that the letter M reminds the outlines on mammograms, so we expressed their area of expertise through typography. We also used saturated colours, such as blue – the colour of wisdom and learning and hot pink, the colour of breast cancer awareness.
Creative Director — Sergii Maksiutenko
Art Director — Julia Beliaeva
Senior Designer — Inna Mykhalska