Mammo Logicum

online internship for breast oncologists

gra brand design mammo logicum main

Mamo Logicum is a training program by Sergey Popovich, M.D, head physician at certified oncological center Brustzentrum in Hamburg.

 

Mammo Logicum provides an opportunity to raise specialists’ qualifications and get necessary experience through digital and gamified program.

challenge
To create a striking brand identity for a medical centre without stale and trivial elements.
gra brand design mammo logicum 1
gra brand design mammo logicum 2
gra brand design mammo logicum 3
gra brand design mammo logicum 4
gra brand design mammo logicum 5

visual

solution

According to Brand Archetypes Mammo Logicum center is the Hero and The Explorer. So it’s important to communicate through their identity that Mammo Logicum is ready to save a day while providing leveled-up experience.

 

We noticed that the letter M reminds the outlines on mammograms, so we expressed their area of expertise through typography. We also used saturated colours, such as blue – the colour of wisdom and learning and hot pink, the colour of breast cancer awareness.

gra brand design mammo logicum 9
gra brand design mammo logicum 6
gra brand design mammo logicum 7
gra brand design mammo logicum 8
team

Creative Director — Sergii Maksiutenko
Art Director — Julia Beliaeva
Senior Designer — Inna Mykhalska

other projects
time to change
Contact us and we’ll create a brief


      time to change
      Contact us and we’ll create a brief

        follow us!

        04071 Ukraine, Kyiv

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

        footer

        © 2022 GRA Agency | developed by Sinegosa

        follow us!

        04071, Kyiv, Ukraine

        Vozdvizhenskaya str. 34

         

        +38 067 537 33 97

        design@graagency.com

        gra footer web
        footer

        © 2022 GRA Agency | developed by Sinegosa

        follow us!
        footer

        © 2022 GRA Agency | developed by Sinegosa

        Scroll to Top