Inlight
people. history. frames
There are numerous photo studios, and Inlight is not one of them. Studio, production, event space, equipment rental, magazine, and award are all under one name. All of this must be reflected in the company’s branding and communication strategy. Also, establish a space for photographers to communicate and express their creativity.
We did research to learn more about our folks and their problems.
It appears that all the photographer requires is more diverse locales and more frequent studio updates.
Our customers, on the other hand, are artists. They ache for recognition of their efforts and creative growth.
Boredom is their main foe. An empty moment in life.
Through the meeting of different people, we will provide the circumstances and space for the establishment of a photography culture. Inlight becomes a location of thriving and manifestation of human essence, not just a studio complex.
People
Who are they? What exactly are their motivations? What are their desires and strengths? What are they hoping to get and what are they hoping to share? And how can we use it to our benefit as well as theirs?
Stories
As researchers, we seek for and record various stories, which we then share with others. As creators, we make our own and share it with others.
Frames
The most crucial instrument we have. We will teach, exhibit, tell, interact, motivate, meet, and build new staff through them.
visual
solution
Visual communication combats the fundamental issue of boredom by combining vintage photographs with cutting-edge technology. A person who shoots with a rare camera and a content creator using an iPhone might meet in the studio to share their experiences.
To the black and white base style, we added colorful accent colors and patterns. We’re back to mixing classics with moderns, and we’re emphasizing the value of expressing oneself and not being scared to stand out.
Everything should talk about it in a creative environment, thus we created branded merch for staff. Even for the cleaning lady, yeah.
You simply want to approach a person wearing a stylish hoodie to seek advice or to share your experience. And you wish to join the photo community by wearing a cool shopper or a sleeveless jacket.
social
media
We merged photographs from the studio with a visual branding language for social media. We don’t abandon our strategy in social media communication: people, stories, and frames.
In postings, we introduce creators, discuss them, and give shooting tips.
With care and without pressure, we invite the reader to become our client. We want to make a client feel like he’s a part of the gang, not just a client. We invite you to come not simply to take pictures, but to make history with your work.
Head of project — Sergii Maksiutenko
Creative leader — Tusya Ieremenko
Copywriter — Margarita Nazarenko
Art Director — Yulia Biliaieva
Art Director — Inna Mykhalska
Designer of animation — Paul Tychyna
