Very Very Zen
aromacosmetics that takes care of you, not just of your body
Very Very Zen is a Ukrainian brand of cosmetics, developed with awareness in mind, the ability to stay grounded and not “rush” in everyday hustle and bustle.
The brand wanted the audience to feel harmonious, calm, able to relax quickly and without much effort.
Very Very Zen approached us with a ready-made name and positioning to develop the identity and packaging.
Customers wanted to show that they were more than shower gel or body cream. Our task was to reflect the lightness of each product.
To stand out among beauty care brands and convey the wishes of the client, we paid more attention to illustrating the mood reflected in the brand’s products.
It was meant to be a calming, easy-to-use approach to support the main point, “Self-care is a kind of meditation.”
The strategy also determined the packaging style — every interaction with the product should be a self-care ritual, not just an automatic movement.
Therefore, we made the packaging visually attractive and functionally convenient. Packs for refilling existing jars show that they are environmentally friendly. The same approach works when the audience is going on a journey.
We are happy every time we help a Ukrainian brand to appear or renew itself. Therefore, we offer complex solutions for the development of naming, brand strategy and communication, or a separate service, as in this case.
The project was developed before a full-scale invasion, so we hope that soon our development will be seen live.
Project manager — Serhii Maksiutenko
Brand Strategist — Marusia Kuzmenok
Art Director — Yuliia Biliaieva
Art Director — Inna Mykhalska
