Legasset
legal & fintech solutions
The niche is narrow-profile and the expectations from it are approximately the same — in the style of “people in jackets smiling and shaking hands.”
Our task was to create a modern and technological brand that you can trust and expect results and support.
In such large-scale cooperation, which is commonplace for the client, the main goal is to build a partnership relationship.
We wanted to show that even at the beginning of this cooperation, working with LEGASSET is already an advantage.
The naming focused on professionalism, clarity and simplicity. We cut off all the excess.
They left only the legal sphere, property, the advantage of cooperation and a valuable quality — the quality of work. After all, this is what LEGASSET consists of.
The name is also a promise that LEGASSET is responsible for the client’s asset. That LEGASSET is its advantage.
“We feel like we’re on Wall Street, not like pictures from Shutterstock” is the general mood set by the client.
A restrained color scheme, laconic graphic elements and a font logo promise the simplicity of the solution for the audience.
A graphic element – a pentagon – was also used as a basis. This is a metaphorical representation of the mineral as a symbol of natural strength, composure and structure – values inherent in the company.
As we said, no “people in jackets smiling and shaking hands”.
In the design of the website, we adhered to the general style and concept of the brand — maximum simplification for future customers, maximum clarity of services and processes.
Project manager — Serhii Maksiutenko
Strategist — Lera Tykhomyrova
Art director — Yevhen Tomashevskyi
Creative director — Yulia Belyaeva
Web development — Web Studio Sinegosa
