Since 2011 Netwave has developed and created informational networks and calculation systems, introducing data protection devices.
It was necessary to develop a common design-system in which will be clear the value of business, segmentation of current directions and new directions foresight and adoption.
Investigation and strategy
To make the comprehensive identity, we decided to take a closer look at what exactly Netwave does for its clients what the clients expect from collaboration with Netwave.
Due to these expectations comparison we described the work product of Netwave in one symbol.
To be on the same wave
Being the network integrator, Netwave deals with virtualization of business processes for the business to work faster and easier. It is improving because all different departments and people who work there are starting to be on the same wavelength.
In the physical layer the wave spreading is connected with information transferring. That’s why the name of the company which means Net Wave describes visually what exactly the company deals with.
Moreover, “to be on the same wave” means to understand each other perfectly, which is very important in work of any business. If coworkers have the same understanding of their aim, their collaboration will be easy and effective.
Considering the importance of the symbol of wave as a symbol of Netwave on the all levels of comprehension, we decided to create the identity around this symbol.
In result we have very adoptive design system which perfectly fit to any carrier – from website to interior of the office.
We didn’t change color decision radically. Instead of this, we made the forms visually easier and made colors more contrast for them to better emphasize the form of wave.
Director – Serhiy Maxutenko
Brand marketer – Daria Koltsova
Art Director – Julia Bilyaieva
Senior designer – Inna Mychalska
Animation designer – Bohdan Moroz