exquisite mild taste
Having started working on the project and analyzing the market, we realized that we should turn to history. We paid attention to the Old Slavonic alphabet with their interesting and original graphics. Then we had an idea for a unique logo and style.
We have created a single brand – “Umanske”, under which different types of beer will be promoted: “lehke”, “medove”, “pshenychne”, “temno-slyvove”.
After researching the market for low-alcohol drinks, we wanted to create something radically new and stylish, which would not be embarrassing to drink in the company of friends. With which you can even take a selfie!
We have created vibrant patterns specific to every taste to show the flavors of each product in the line through graphics:
- On “Lehke” label we see air bubbles with a yellow-blue patriotic color.
- The “Pshenychne” pattern includes ears of wheat on a green field.
- “Medove” is a honeycomb, honey from which I really want to try.
- The pattern of “Temno-Slyvove” reveals its rich taste.
Head of project — Sergii Maksiutenko
Strategist — Vadim Pustotin
Art Director — Julia Bilyaieva
Art Director — Inna Mykhalska
Designer — Lera Lesyk