Zhytichi Polissya
a new era for a rising team
#identity
#social media
This fall, the ambitious Ukrainian volleyball club “Zhytichi Polissya” approached GRA Agency with a clear vision: to refresh their identity and take their branding to the next level. As a fast-growing team gaining recognition in the sports world, they needed a comprehensive rebranding to reflect their energy, ambition, and competitive spirit.
Our team began with a full-scale identity overhaul, focusing on creating a bold, modern logo and a unique mascot.
The mascot became the heart of the branding—a dynamic character symbolizing strength, teamwork, and passion.
Paired with a fresh typography system and a vibrant color palette, this new visual identity helped position the club as a standout in the sports industry.
Sports branding goes beyond logos — it’s about creating a cohesive experience across every interaction point with the audience. For “Zhytichi Polissya,” we developed a branding system that integrates seamlessly into every aspect of their communication:
• Visual Identity: A powerful logo, custom typography, and a consistent color scheme to build recognition and trust.
• Social Media Templates: Easy-to-use, visually engaging designs for posts, stories, and tournament promotions. These templates ensure high-quality, on-brand content across platforms like Instagram and Facebook.
• Corporate Merchandise: Stylish branded apparel and accessories that unify the team and engage their fans.
• Volleyball Court Branding: Dynamic court designs that bring the team’s identity to life during games and tournaments.
• Advertising Materials: Eye-catching outdoor advertising campaigns to draw attention to upcoming matches and events.
• Tournament Tables: Functional and sleek designs that enhance the professional image of the club during competitions.
In today’s competitive sports industry, strong branding is more than just a trend – it’s a necessity. For teams like “Zhytichi Polissya,” their identity extends far beyond the court. It’s how they connect with fans, attract sponsors, and stand out in an increasingly crowded space. Rebranding gives sports teams the tools they need to present themselves as professional, modern, and ambitious, which is essential for building long-term success.
At GRA Agency, we understand the unique challenges of sports branding. While we’ve worked with businesses across various industries – both in Ukraine and internationally – sports projects require a specific level of precision, creativity, and strategy. For this project, our team included an art director, strategist, designer, illustrator, project manager, and project lead, ensuring every detail was expertly executed.
With a bold new identity, “Zhytichi Polissya” now has the branding tools to elevate their presence both on and off the court. The refreshed visual identity not only sets them apart from competitors but also strengthens their connection with fans, partners, and the broader volleyball community.
At GRA Agency, we don’t just create visuals – we build brands that inspire and stand the test of time. Whether in sports or other industries, we’re here to help businesses transform their identity and tell their story.
Project Leader — Serhii Maksiutenko
Art Director — Yuliya Belyaeva
Designer / Illustrator — Ivan Dudka
