Talnivska

natural mineral water

Talne plant “Minvody” is a manufacturer extracting pure natural mineral water from one of the few sources in Ukraine.

challenge

The main request of the client is to ensure that the distinctive features that are close to the local consumer are preserved. After all, the product is completely local and has had its fans for many years.

visual

solution

At the first stage, we changed the focus of the consumer, because before the label was “Mineralna Talnivska”, in order to bring the brand to the first place. The horizontal oval, which was on the previous packaging design, was also transformed, thereby emphasizing the power of the waterfall. A more stable form associatively resonates with the flow of water.

The label design was based on 3 colors — blue, green and light blue. This color solution is also supported in the identification of carbonated water: blue is strongly carbonated, light blue is non-carbonated. In the near future, slightly carbonated “Talnivska” with a green label will also appear on the shelves.

Near the city of Talne, Cherkasy region, where the plant is located, there is a local attraction – a waterfall. It was the main graphic element of the previous version of the packaging, so we had to keep it and transform it.

The updated silver waterfall emphasizes the purity of water and the main principles of its production — the absence of chemical processing and the preservation of all natural properties. This element remains unchanged throughout the line.

As you can see, everyone is changing — both industry giants and local manufacturers. Don’t be afraid of feeling like you’ve outgrown your past branding. Together we will find such a solution that will suit you now and at the same time will be “for growth”.