Umansky cider

a pearl of fruity delight

“Umansky cider” is a new trademark from Umanpyvo company. This is not the first time the company has turned to us for label design. That is why it was possible to find a common language and deliver the result quickly.

сhallenge

The line of cider consists of three flavors – cherry, apple and pear. Of course, everyone needs their own identification. Supporting the mood of the packaging of the entire brand, distinguishing the product on the shelves among others – these were additional tasks that we had to perform.

idea

It seems that there is nothing complicated about cider – a sweet drink with acidity, taste and aroma of fruits and sparkling bubbles. But this is beauty in simplicity, in which the true essence and value are found. With these thoughts, we found inspiration in the work of Maria Prymachenko, who worked in the genre of “naive art”.

visual

solution

If you look at the works of the Ukrainian artist, you often see flowers, berries, and fruits that are carefully drawn. Sometimes this ornament was repeated in one way or another in different paintings. So we decided to adopt this approach.

The flavors, the juiciness of the cider and the style of the art dictated the color scheme — bright and rich shades.
Fruit sprigs became the main element in the design of the label. Depending on the taste, the shape and color of the fruit changes. But in general, the location and outlines remain unchanged and create the element of recognition.

The neck label, of course, remained unchanged and acquired the corresponding colors. But thanks to the label solution, the packaging looks organic and makes the product stand out on store shelves.