Zorko
guardians of the sight


investigation
and strategy
For the better understanding which position can Zorko occupy at the market we have made some investigation. The unlikely truth is that mothers caring about all family’s health are the core of our target audience.
Particularly, according to disappointing statistic doctors detect over 150 thousands children with sight problems annually in Ukraine. More sad is that the large number of schoolchildren are hiding problems with their eyesight. Everybody has its own reasons for this, but the main reason is fear. The fear of their parents’ reaction, fear to be out of their favourite gadgets, fear of wearing spectacles and being different.


please meet Zorko
guardians of the sight


visual
solution
To maintain the strategy visually we created Guardians of the sight identity. We chose violet and light blue as basic colors.
Violet and light blue colors are well corresponded to the mood of Hero archetype because they associated with creativeness and reliability on emotional level. Therefore, such colors are pleasant for both kids and mothers.








team
Head of project — Serhiy Maxutenko
Strategist — Andriy Chaplyk
Art Director — Julia Bilyaieva
Copywriter — Ievhen Advokat
Copywriter — Maria Kuzmenok
Creative leader — Tusya Ieremenko
UX/UI designer — Serhiy Sementsov
3D designer — Oleksander Surnin
Illustrator — Mychailo Ievtushenko